The starting point
What needed to change.
I joined OneClimate to tackle activation and retention challenges and help the team build a more habit-forming product.
Case study · Fractional Head of Product
Turning OneClimate into the Duolingo of climate change
I joined OneClimate to tackle activation and retention challenges and help the team build a more habit-forming product.
Engagement6 months
ScopeActivation · Growth · Product Ops
9:41OneClimate•••
YOUR ACTION PATHMake climate action
a habit.
a habit.
72%
Today's actionChoose a lower-carbon lunch+20
Keep your streak4 days in a row🔥
HomePathImpactProfile
GROWTH LOOPActivation · Habit · RetentionAction Path → production in 6 weeks
ClientOneClimate
RoleFractional Head of Product
FocusActivation · Growth · Product Ops
The challenge
Where the friction was.
- Low activation and retention
- No convincing product-market fit yet
- Need for greater team focus and data-driven decisions
The work
Where I moved the product forward.
Strategy, execution and the operating decisions behind the visible product.
Action Path
Conceived and led a habit-building feature from idea to production in six weeks.
Team focus
Clarified responsibilities, introduced operating rhythms and established KPIs.
Conversion
Refined onboarding, introduced strategic paywalls and supported the fundraising narrative.
Selected outcomes
What changed in the business and product.
6 weeksConcept to production for Action Path
300%Increase in user activation
+10%Weekly active users in the first month