The starting point
What needed to change.
I joined Cubic.Art three days a week to bring product direction, user insight and team alignment to a digital-art marketplace.
Case study · Fractional Head of Product
Making CubicArt a sharper investment platform
I joined Cubic.Art three days a week to bring product direction, user insight and team alignment to a digital-art marketplace.
Engagement6 months
ScopeProduct strategy · UX · Team alignment
Cubic.Art
ExploreArtworksCollectionsMy portfolioAS
DIGITAL ART · MARKETPLACEBuild a portfolio
Build a portfolio
worth coming back to.
+300%revenue in 6 months
01Untitled / 04
02
03
PRODUCT SYSTEMVision · UX · RoadmapSharper direction, stronger execution
ClientCubic.Art
RoleFractional Head of Product
FocusProduct strategy · UX · Team alignment
The challenge
Where the friction was.
- No clear product direction or roadmap
- Limited depth of user insight
- Team misalignment and unclear responsibilities
The work
Where I moved the product forward.
Strategy, execution and the operating decisions behind the visible product.
Team alignment
Added product design capacity, established regular communication and clarified ownership.
User-centred redesign
Led a website overhaul, improved the user dashboard and simplified KYC.
Strategic direction
Worked with the CEO on vision, roadmap and market positioning.
Selected outcomes
What changed in the business and product.
300%Average revenue growth in the first six months
2×Increase in product adoption
StrongerTeam collaboration and market positioning